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Reynolds has always sought to customise products to suit the needs of the Indian customer across different age-groups. Its Research and Development facility in Chennai, Tamil Nadu is testimony to this commitment to India.
When one thinks of Reynolds, it is inevitably the iconic 045 ball pen or the prestigious Trimax pens that for years have been a part of every Indian’s academic, professional and personal journey. But, at Reynolds, a lot of thought goes behind the development and design of each writing instrument, as evinced by our innovative R&D processes.
As per Dhinagaran Ramachandran, R&D Director, Newell Brands*, “This is not by chance. Reynolds India has been dedicatedly working towards developing the best-in-class products for India, a key market, with carefully sourced raw material from India. Reynolds’ ‘India for India’ campaign conceptualises and tailors products to suit the needs of the Indian customer across different age-groups at its Research and Development facility in Chennai, Tamil Nadu.”
*Newell Brands is the parent company of Reynolds.
While a pen may seem like a simple product, the Reynolds Research and Development team puts a lot of effort into ensuring that it feels absolutely right in your hands. So, multiple factors are considered ranging from, the popularity of a design; customer usage pattern; ink preference; product weight; grip length; writing angle; and even the product’s comfort for a left-handed or right-handed person and their age.
Did you know that the make of writing instruments differs from one country to the other? At Reynolds we ensure that all our products are customised for the specific geos.
“For instance, Reynolds has identified that Indian consumers prefer blue ink, finer lines and smaller diameter pens for a comfortable grip, while their American counterparts prefer black ink, bolder lines and wider pens for writing. Additionally, the concept of refillable pens is also unique to India, when compared to the US. We all remember going to out nearest stationery shop to buy an extra refill for our favourite pens. Reynolds takes care of the minutest needs of its customers.” –D. Ramachandran
Strictest quality control norms, extensive engineering and a deep understanding of the Indian customer’s preferences ensure that we create best quality products at affordable prices. Along with serving as a centre for India-specific innovations, the Reynolds Research and Development Centre in Chennai also supports the US market owing to India’s stronger supplier base and the availability of low-cost, high-quality raw material. Giving Reynolds a further competitive edge is the advantage of quicker decisions, leading to new styles reaching the market quicker.
The Research and Development Centre also houses the manufacturing unit, fostering a collaborative environment. Reynolds is constantly innovating, even in the fields of colour expansion and ink development, to continue offering exciting products to its customers.
Along with Reynolds, the Centre also undertakes the development and manufacturing for other global Newell Brands and businesses such as rOtring, Parker, Waterman and more. Another major part of the centre’s portfolio is consulting and assisting Newell’s international teams in engineering, testing and any other aspect of product development as required.
It’s indeed a matter of great pride that the R&D Centre serves as an incubator for international markets too, with products proven successful in India being introduced globally.