ReynoldsReynoldsReynoldsReynolds has always sought to customise products to suit the needs of the Indian customer across different age-groups. Its Research and Development facility in Chennai, Tamil Nadu is testimony to this commitment to India.
When one thinks of Reynolds, the iconic 045 ball pen or the prestigious Trimax pens are inevitably what come to mind; having been a part of every Indian’s academic, professional, and personal journey for years. At Reynolds, a lot of thought is put into the development and design of each writing instrument, as is evinced by our innovative R&D processes.
While a pen may seem like a simple product, a lot of effort is put into ensuring that it feels right in your hands by our Research and Development team. Thus, multiple factors are considered, ranging from a design, customer usage pattern, ink preference, product weight, grip length, writing angle and even the product’s comfort for a left-handed or right-handed person; including their age.
Reynolds has identified that blue ink, finer lines and smaller diameter pens are preferred by Indian consumers because they offer a comfortable grips. Additionally, the concept of refillable pens, which is unique to India as compared to some other major countries, is appreciated by all who go to their nearest stationery shop to buy an extra refill for their favourite pens. With this, we ensure that even the most minute needs of our customers are taken care of.
The strictest quality control norms, extensive engineering, and a deep understanding of the Indian consumer ensure we create the best quality products at affordable prices. Constant innovation is carried out by Reynolds even in fields of colour expansion and ink development so we can continue offering exciting products to our customers.
Along with Reynolds, we manufacture for other global Newell Brands and businesses such as rOtring, Parker, Waterman, and others.
*Newell Brands is the parent company of Reynolds.
