Company Profile: Reynolds India, a brand owned by Newell brands, has been a household name in India for the last 40 years. It is one of the most well-known and respected stationery brands, trusted by generations. This is the result of a history of consistent quality products that deliver on key performance metrics and a […]

Mini The story of how Reynolds pen was made and why they remain a hit among writers, worldwide is one for the ages. Unassuming, unremarkable and startlingly simple, Reynolds’ popular pen, the 045, has become synonymous with Indian stationery. Today, Reynolds manufactures “several million” of these mostly-white-barrelled, refillable pens from its manufacturing unit just outside […]

As a brand that evokes nostalgia and has been in the lives of students and working professionals as far as memory goes, we, at Reynolds, understand our responsibility towards the citizens of India. Our social responsibility begins with our people first and then extends to all our external stakeholders. With a strong foothold and position […]

As brand awareness is ample and the consumers are online, digital marketing surely makes more sense for the category, opines industry Who doesn’t remember the hilarious Camlin permanent marker ads that brought a dead man alive, or the royal win of Nataraj in a race of pencils, or Shah Rukh Khan taking a ‘waterproof test’ […]